Custom Publishing


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In 2012, the Swiss subsidiary of the French bank BNP Paribas entrusted LargeNetwork with the creation and implementation of its new internal magazine, Connected. The agency developed an elegant format for the magazine utilizing all the elements of contemporary economic journalism, including explanatory graphics and features. It also coordinates the graphic and editorial production of each issue. Connected includes the contributions of various experts in articles devoted to the bank's business and to Swiss and worldwide economics.

With more than 1,700 employees in Geneva, Zurich, Basel and Lugano, BNP Paribas is one of the oldest and largest foreign banks in Switzerland. It is also one of the largest banking groups in the world, with around 200,000 employees in nearly 80 countries.